The ramifications of this are profound, at least:
- shake the money stick at them and they will dance (thanks, of all people, Nestle!)
- they've admitted a serious problem exists that they were unwilling to deal with until external pressure forced them to (i.e. they can't be trusted to self regulate)
- they've all but admitted they can't fix this in reasonable time, if at all
This is the first time I can think of where there has been a seriously material chink in Google's.. cultural armour? Turns out the advertisers are in control, and turns out they don't have a technical cure all. It'll be interesting to see how they attempt to reintroduce comments in the long term, no doubt more ML. Of course, this says nothing about a recommendation system that continues to blindly cluster videos of lithe toddlers together. I wonder if any advertisers are making a stink about that
Favourite summary: kids are safer on YouTube today because of Disney and Nestle, not because of Google. Let that sink in. The subtext here of course is that Nestle and Disney are some of the most evil companies around, and yet they're the ones that were forced to strong-arm Google. The irony of this defies words, and the reality of the only mechanism at play here to protect children is almost as disturbing - these companies don't "care about children", they were only forced into action to maintain their reputation.
(gentle reminder: HN punishes highly commented 'controversial' stories. If you care about this issue being more widely understood, try to limit your commenting)