Earlier quoted context omitted.
A calculator processes maybe 64bits, in a machinery that is rather limited, certainly not enough to emulate it's environment, unless a more complex machine operates it.
However, bits, information and software have the same problem as math that was mentioned in the article. And that is that they are abstract and relational, unlike the concrete qualities of experiencing color, pain, a dream, etc. So I doubt that any amount of bits will do any good, just like no math equation is going to become conscious. What would it even mean for an equation or bits of information to have conscious…
I think you're confusing the components of a map with a characteristic of the territory. We use 'bits' and 'equations' to describe the world. They do not themselves have conscious experiences, any more than a neuron. They are convenient components in a model of a larger system, which has consciousness or self-awareness as an emergent characteristic of the interactions of its components.
This is like saying that because an individual spring or gear cannot tell time that a mechanical watch is an impossibility... The characteristic of interest 'maintenance of time keeping' emerges from the complex interactions of a variety of subcomponents, each of which alone has no reference to time.