Earlier quoted context omitted.
The point is Apple have a monopoly. Your supply/demand point is facile. For small indie developers 30% is an outrageous cut. That is what the complaint is about.
> For small indie developers 30% is an outrageous cut. No indie game developer that has been around for a while would say this. A 30% cut is way less than anything else that came before it. Steam also allows you to sell Steam keys from wherever, and you get to keep 100% of that. This is how Humble Bundle works. When you release on Steam, you also get free exposure at first, which is basically free ads. You would othe…
Which is not exactly happily handing over 30% of your earnings to Steam/Apple.
Also, as mentioned in other replies, Apple explicitly blocks any other licencing path unless you're one of the big boys and can afford lawyers etc...