The problem with these articles is that the recommendation always ends up just preaching to the choir: people who already switched away from Chrome nod in appreciation, but people who haven't switched literally get nothing out of these posts to convince them to switch to what is basically the same application made by a different company, with completely different conventions on where everything is, without any concre…
I have no data to back this up so you could say I'm just talking out of my ass, but I would guess that the non-technical users who makes up most of Chrome's userbase either don't use any add-ons at all or mainly use extremely popular ones that have equivalents in other web browsers like adblock.
I 100% agree with everything else though, the average user who uses a web browser exclusively for instagram and gmail does not see things like small performance increases or privacy as being worth changing habits for. Hell, some of the technical people I work with have no problem with companies/the NSA spying on them because they have "nothing to hide". I really think the only reason Chrome got so popular was because the meme that Internet Explorer sucks premeated our culture so strongly that basically everyone started to know that the first thing you do with a new computer is use IE to download a different browser, and what better to use than the one made by the search engine you use every day?