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Leading with Wikipedia: A brand proposal for 2030

wikimediafoundation.org

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Re: Leading with Wikipedia: A brand proposal for 2030

#91
post #77
post #69

Earlier quoted context omitted.

What a thoroughly unpleasant attitude. > which consists of this bunch of mediocrity: Wiktionary I use Wiktionary very regularly, and find it incredibly useful. Presumably you don't use all of Wikipedia either, what makes you 'give a shit' about the other 99.9+% of content?

You may find my attitude unpleasant: What I find unpleasant is a large organisation deliberately deceiving users into thinking that the resource they consider valuable is underfunded, when really they are spending those donations on side shows that these people don't even know exist, let alone want to use. WMF are like the Internet charity version of Susan G Komen. With regards to the usefulness of Wikipedia versus W…

When you spend money on a Google product, half of the money goes to buy hovercars for the founder. Does that make it bad spend?

Komen does nothing of value except give people expensive happy feelings. It's not in the same league.

Re: Leading with Wikipedia: A brand proposal for 2030

#92
post #67

I spent over four years as an engineer at the Wikimedia Foundation, which trained me to expect the double-take most people do when they hear the name for the first time. They either think they misheard you, or worse: they think you represent a knock-off entity that is trading on a misleading brand similarity, and they squint at you with suspicion. It's as if you told them you work at "AmaZone". So you can immediately…

I have a friend working at Canonical, and whenever he introduces himself he always includes a brief mention that Canonical makes Ubuntu. I felt it’s very strange (and certainly felt it a little offensive when I first knew him), but came to understand it after a while. It is not common for people to make connection between Canonical and Ubuntu (even IT people!). He needs to establish himself, otherwise many people won’t take him seriously when he talks about Linux stuff. It’s quite unfortunate.

Re: Leading with Wikipedia: A brand proposal for 2030

#93
post #77

Earlier quoted context omitted.

You may find my attitude unpleasant: What I find unpleasant is a large organisation deliberately deceiving users into thinking that the resource they consider valuable is underfunded, when really they are spending those donations on side shows that these people don't even know exist, let alone want to use. WMF are like the Internet charity version of Susan G Komen. With regards to the usefulness of Wikipedia versus W…

Yes, totally agreed. Wikimedia is over funded, yet they beg for donations all the time, and then go spending our money on tens of side projects that have no clear direction, purpose, or goal. Edit: That branding research is another avenue for wasting our donation money.

http://mywikibiz.com/Top_10_Reasons_Not_to_Donate_to_Wikiped...

Re: Leading with Wikipedia: A brand proposal for 2030

#94
post #46

Earlier quoted context omitted.

If this were to go through, they should just make WC be called "Wikimedia." Wikipedia is a wiki encyclopedia, Wikimedia should be a wiki of media. What is a wiki of a commons?

So you're suggesting reusing a brand they've already used in the past except with a totally different meaning? And that will be less confusing?

The name is Wikimedia Commons rn, they want to drop part of it. I'm just saying drop commons instead of media.

Re: Leading with Wikipedia: A brand proposal for 2030

#95
post #67

I spent over four years as an engineer at the Wikimedia Foundation, which trained me to expect the double-take most people do when they hear the name for the first time. They either think they misheard you, or worse: they think you represent a knock-off entity that is trading on a misleading brand similarity, and they squint at you with suspicion. It's as if you told them you work at "AmaZone". So you can immediately…

Personally, I see this "MediaWiki" logo on this wiki full of ads:

https://pathofexile.gamepedia.com/Path_of_Exile_Wiki

Then somehow, my brain connects this to Wikimedia and thinks it's for-profit?

Re: Leading with Wikipedia: A brand proposal for 2030

#96
post #9

The thing that depresses me the most about Wiki[mp]edia is that the US$ 100 that I donated to them a few years ago (presumably,) predominantly went into creating material like this. Given how incredibly well-funded Wikimedia is, their yearly extort^Wdonation-drive with 50%+ viewport-sized banners plastered all over Wikipedia, claiming that the encyclopedia you're viewing is in dire need of your money to barely sustai…

Seeing the graph (not for the first time) it's look like the foundation is run with this government worker's mentality of "if the annual budget is not totally spend by the end of exercice we will got less dotation next year". It's like they're blowing money for the sake of blowing it.

Re: Leading with Wikipedia: A brand proposal for 2030

#97

This is a very nice brand research project, based on this they obviously had problems. “Wikimedia is a Social Media Video site” is a quote from the research. https://upload.wikimedia.org/wikipedia/commons/3/37/Global_W...

How much researchers should they hire to understand writing everything in blue is ugly? You can create and maintain a brand image without going ridiculous like that.

Re: Leading with Wikipedia: A brand proposal for 2030

#98
post #79
post #63

Earlier quoted context omitted.

When I visit Google search there isn’t a banner begging me for money that will be piped into Google Wave, Buzz, or some other unrelated venture.

No, instead your personal data is sold to fund Google Wave, Buzz, or some unrelated venture. Would you prefer wikimedia shift into selling user data and putting advertisements? If not, then donate.

That’s a false dichotomy. Another option is to allow donations that are ring fenced for the project or projects I care about.

Re: Leading with Wikipedia: A brand proposal for 2030

#99
post #67

I spent over four years as an engineer at the Wikimedia Foundation, which trained me to expect the double-take most people do when they hear the name for the first time. They either think they misheard you, or worse: they think you represent a knock-off entity that is trading on a misleading brand similarity, and they squint at you with suspicion. It's as if you told them you work at "AmaZone". So you can immediately…

I have a friend working at Canonical, and whenever he introduces himself he always includes a brief mention that Canonical makes Ubuntu. I felt it’s very strange (and certainly felt it a little offensive when I first knew him), but came to understand it after a while. It is not common for people to make connection between Canonical and Ubuntu (even IT people!). He needs to establish himself, otherwise many people won…

Why did it feel offensive?

Re: Leading with Wikipedia: A brand proposal for 2030

#100
post #67

I spent over four years as an engineer at the Wikimedia Foundation, which trained me to expect the double-take most people do when they hear the name for the first time. They either think they misheard you, or worse: they think you represent a knock-off entity that is trading on a misleading brand similarity, and they squint at you with suspicion. It's as if you told them you work at "AmaZone". So you can immediately…

That’s a shitty situation. Sorry to hear that. You were doing the lords work. did you ever consider saying that you work at Wikipedia?

That might be pragmatic, but it would unfortunately just contribute to the misconception.
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