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About the AOL announcement (2005)

googleblog.blogspot.com

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Re: About the AOL announcement (2005)

#4
> There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.

How times have changed.

https://mashable.com/2012/08/28/google-homepage-ad

https://www.theguardian.com/technology/2013/oct/24/google-br...

Re: About the AOL announcement (2005)

#6
post #4

> There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever. How times have changed. https://mashable.com/2012/08/28/google-homepage-ad https://www.theguardian.com/technology/2013/oct/24/google-br...

[deleted]

Re: About the AOL announcement (2005)

#7
post #4

> There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever. How times have changed. https://mashable.com/2012/08/28/google-homepage-ad https://www.theguardian.com/technology/2013/oct/24/google-br...

Never say never.

Or alternately, go ahead and say it, nobody really cares.

Re: About the AOL announcement (2005)

#8
This was important at the time. AOL's ad inventory converted VERY well and it was very strategic to keep it out of the hands of Microsoft/Bing and Yahoo, both of whom were serious competitors (on hindsight this was where they were actually beginning to diverge and hit their maxima). In the two sided ads marketplace this was critical to have the most and the highest-quality inventory to bring more network effects w/ advertisers getting good results. The investment was terrible but I suppose they just wrote it down as a $1b fee to keep Yahoo off of AOL.

Re: About the AOL announcement (2005)

#9

Google to Invest $1 Billion for a 5% Stake in AOL Companies to Collaborate on Online Video Offering and Make More AOL Content Available to Google Users ( http://googlepress.blogspot.com/2005/12/time-warners-aol-and... ) Wow, I really didn’t remember!

At that time Google Video was a decent alternative to Youtube.

Re: About the AOL announcement (2005)

#10
post #4

> There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever. How times have changed. https://mashable.com/2012/08/28/google-homepage-ad https://www.theguardian.com/technology/2013/oct/24/google-br...

To be fair, there aren't "banner ads" on either the Google homepage or the search results pages. Neither are there "crazy, flashy, graphical doodads flying and popping up". There are definitely ads on the search results pages, and they take too much vertical space IMO, but they're text and small images, not flashing and tacky stuff.
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