Their iPhones have reached a peak, where it appears people are no longer willing to pay so much for them. They are too damn expensive, with nothing to justify their costs. I am one of the morons who upgraded to the XS, but only because I needed the 512GB storage. If not for the increased storage needs, I wouldn't have upgraded and I know for a fact there is really no difference after using it for several months. I have no plans on updating to the next one, the first time since iPhone 3.
MacBooks are worse now than they were since 2015. I won't upgrade until they get rid of the TouchBar. I would rather go back to Windows than use that stupid TouchBar.
Apple software is terrible. iTunes is still the worst piece of software that I'm forced to use. The bugs they've had are inexcusable.
Apple is the richest company in the world, and instead of paying their engineers top wages, they are wasting it on stock buybacks. Until their revenues decrease year-over-year they won't change their ways.
To put it bluntly, Apple is extremely, extremely arrogant and I hope they will pay their price in the next few years. It feels like all product lines are either too expensive and/or worse quality than even a few years previous. Many people unhappy or unimpressed with their products, but they don't give a damn.