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The shady economics of ‘buy one, get one free’ deals

thehustle.co

141–150 of 250 posts

Re: The shady economics of ‘buy one, get one free’ deals

#141

Earlier quoted context omitted.

All that ever counts, regardless of "offer" or "saving" is the price per 100ml or kg. Thankfully the pesky EU interfered with the UK yet again and insisted that must always be displayed. Haven't used Tesco delivery for years, but their "best offers" always brought back the 10p and 7% savings, the real savings were on different tabs or buried in search. There was a search by cheapest, never by price per unit. Funny th…

What really annoys me though is Tesco displays the price per/unit using different units, so you're constantly having to figure it out in your head - one loaf of bread might display the price per 100g, another the price per 1kg etc.

In the US we take it to the next level by mixing in imperial measurements. I don’t know about most people but I’m using my phone for conversations between ounces, pounds, then some SI measurements, etc.

Re: The shady economics of ‘buy one, get one free’ deals

#142
post #136
post #122

I’m very interested in knowing what proportion of retail revenue comes from these types of dark patterns. Is it even possible to come up with a number? If so, I’d be willing to help fund the research. The other day a friend and I were discussing the “take X% off your entire order” coupons. These seem to be very common, lately. She mentioned that she recent used one on a cart of $100 in items. She expected a $20 disco…

"Free shipping" is a funny one. For smaller businesses, it's basically subsidizing far away customers with nearby customer money. I offer it not because I want to deceive people, but because we sell more that way. People like predictable upfront prices without having to tell anyone their location. It is, of course, not "free". We just calculate the average shipping cost and pad the price.

Part of it is that "free shipping," at least over a fairly modest purchase dollar amount, has become so prevalent from most large retailers that dealing with a shipping charge that's unknown going in and/or that gives sticker shock checking out turns a lot of people off.

Re: The shady economics of ‘buy one, get one free’ deals

#143

I think the counter argument to this is non-perishable food and other groceries. There is a certain brand of shelf stable non-dairy milk that my family use a lot of. The usual price is £1.50 a carton. Every few months there is a 3 for £3.00 offer. Now this is obviously a ploy to get you to buy more than you needed and also to appeal to new customers. But I use these offers to stock up on weeks worth of the stuff. If…

I’m curious to know what’s happening with our supermarket ice cream discounts. Every Friday all ice cream is 50% off and as you’d expect a lot of people buy their ice cream on a Friday. The rest of the week it’s full price. Does that mean they are taking a profit hit on Friday just to move inventory or is the ice cream marked up higher than their ideal selling price which would be the standard profit margin they expect on Fridays? Not sure...

Re: The shady economics of ‘buy one, get one free’ deals

#144
post #32

> Most online clothing brands offer ‘free’ shipping, with the catch that you have to meet a minimum purchase amount (often $100) to qualify. Some 58% of consumers will add additional items to their cart — often things they didn’t originally intend to purchase — just to “save” $5 to $10 on handling fees. You will find people vigorously defending their behaviour when challenged on this. For example: Amazon Prime. Amazo…

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Re: The shady economics of ‘buy one, get one free’ deals

#145
post #127
post #80

Earlier quoted context omitted.

I don't have hard numbers to quote on this, but I'm very convinced that you end up paying more in the end. From my own experience and pretty much every one I talk about this, people have a tendency to buy things they'll never need. (I constantly try not to do that, but it takes active thinking about it all the time.) No discount deal is cheaper than the one where you don't buy something you don't need. Then there's u…

I consider myself reasonably frugal and thoughtful about money, but I definitely fell into one of these traps buying a suit for the first time. I went in with a specific sale in mind, they told me they had a two-for-one deal going so I might as well try on two colors of suits. But then it turned out the second suit was over double the price of the advertised sale price that I came in for (the first suit would have qu…

Assuming your body dimensions haven't changed since you were fitted for said suits three or four years ago.

Re: The shady economics of ‘buy one, get one free’ deals

#146
post #122

I’m very interested in knowing what proportion of retail revenue comes from these types of dark patterns. Is it even possible to come up with a number? If so, I’d be willing to help fund the research. The other day a friend and I were discussing the “take X% off your entire order” coupons. These seem to be very common, lately. She mentioned that she recent used one on a cart of $100 in items. She expected a $20 disco…

At our supermarkets the restricted stuff tends to be stuff like alcohol, cigarettes and scratch cards (and other stuff but that's what I remember). Otherwise people would abuse the discount/coupons/points bonus.

Re: The shady economics of ‘buy one, get one free’ deals

#147
post #130

Earlier quoted context omitted.

If that additional volume makes your daily spending on food lower, then it's a saving. If it makes you eat more, or throw away more food, then yes, it's not a saving.

That isn’t saving money it’s spending less money as I see it. If you took the surplus amount you would have spent and put that in a long term investment or savings account then I think you could claim a savings. Almost no one does this with day to day spending though so it’s best to view it as spending less. When you spend money you aren’t saving money. You are spending it. You might be spending less in a given situa…

You wouldn't see the following statement as correct usage? "I was going to run to [store x], but I wanted to see the new [store y] instead and it ended up saving me $[amount]."

I'd agree that a "savings" figure on a receipt is bogus though, as it's comparing a price you wouldn't be charged with one you would.

Re: The shady economics of ‘buy one, get one free’ deals

#148
post #14
post #5

My mother always said "50% off what?" Obviously when the merchant sets the nominal "retail" price to whatever they want, they can set the discount to whatever they want too and maintain their profit margin. This is basic algebra solving for one variable given a desired "discount". It's amazing how effective it is though.

I'm only (vaguely) familiar with the rules in the UK, but they include tests to ensure the 'was' price was actually a genuine usual selling price. This includes tests that the 'full' price must have been in place for longer than the promotional period, that it must have been recent and that significant sales were made at that price. Buy one get one free also has to mean you get two equivalent or similar products. Com…

The US has a similar law, and Kohls settled a small $6m lawsuit a couple years ago over fake normal prices.

Re: The shady economics of ‘buy one, get one free’ deals

#149

Earlier quoted context omitted.

> but I'm very convinced that you end up paying more in the end This is actually the same tact credit card companies use, even if the balances are paid off every month. That's why we still use budgeted cash from envelopes to pay for most things. The only payments we run through a card are fixed costs where the percentage paid back on the card exceeds the transaction fee if any.

You're still paying for credit card transaction fees indirectly when you use cash. Since retailers are prohibited from charging discounts for cash purchases then to cover the card fees they raise the price for everyone. Cash buyers end up subsidizing card users.

In USA it is no longer legal to forbid cash discounts / CC surcharges. Still uncommon though.

Re: The shady economics of ‘buy one, get one free’ deals

#150
post #80

Earlier quoted context omitted.

I don't have hard numbers to quote on this, but I'm very convinced that you end up paying more in the end. From my own experience and pretty much every one I talk about this, people have a tendency to buy things they'll never need. (I constantly try not to do that, but it takes active thinking about it all the time.) No discount deal is cheaper than the one where you don't buy something you don't need. Then there's u…

> but I'm very convinced that you end up paying more in the end This is actually the same tact credit card companies use, even if the balances are paid off every month. That's why we still use budgeted cash from envelopes to pay for most things. The only payments we run through a card are fixed costs where the percentage paid back on the card exceeds the transaction fee if any.

Except in most cases, the transaction fee is already built into the price for everyone. Paying cash is worse for you.
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