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Reddit’s revenue per user is much lower than that of other social networks

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Re: Reddit’s revenue per user is much lower than that of other social networks

#61

Post by rchaud »

Normal display advertising will not work on Reddit, but native ads will. Take content that already gets tons of comments (pictures of pets looking cute), add in one paid promotion item, like a dog jacket. Then get someone to innocently ask where they can buy the jacket, and reply in a link.

The meme of Reddit users is that they consider themselves to be harbingers of rational thought and logic, but they are easily influenced consumers just the same. As Amazon starts looking more like AliExpress, Reddit will become a place where Twitch/E-gaming/Cosplay personalities separate 'followers' from their money.

Re: Reddit’s revenue per user is much lower than that of other social networks

#62

Post by thwythwy »

rchaud wrote: post #61

Normal display advertising will not work on Reddit, but native ads will. Take content that already gets tons of comments (pictures of pets looking cute), add in one paid promotion item, like a dog jacket. Then get someone to innocently ask where they can buy the jacket, and reply in a link. The meme of Reddit users is that they consider themselves to be harbingers of rational thought and logic, but they are easily in…

You're a genius. All reddit has to do is violate the FTC Act on a massive scale.

Re: Reddit’s revenue per user is much lower than that of other social networks

#63

Post by MiddleEndian »

rchaud wrote: post #60
qrbLPHiKpiux wrote: post #14

Earlier quoted context omitted.

Users won’t ask the stuff they do without throwaways. They’re needed for some level of anonymity, within reason.

I agree with this. But one of the irritating things about Reddit is just how much straight up lying happens simply because the poster wants a high-attention thread. r/relationships and r/sex is full of these 'that happened' absurd scenarios that well-meaning posters do still try to help with.

They're entertainment. You read with the expectation that they're mostly false, but the possibility that any one of the absurd situations is happening for real.

Re: Reddit’s revenue per user is much lower than that of other social networks

#64

Post by zelon88 »

Obviously. They practically promote throwaway accounts and don't require any real personally identifiable information through their registration process. Their users aren't nearly as attached to their account as, say, an Instagram user or Facebook user with a vested interest in keeping their account closely tied to their identity.

On the contrary, Reddit users typically don't want their Reddit activities tied to their identity at all. As such, Reddit accounts probably don't get used nearly as frequently thus aren't as lucrative from a data harvesting standpoint.

Although there's a special place in hell for a website with 17 cookies.

Re: Reddit’s revenue per user is much lower than that of other social networks

#65

Post by Meekro »

I'm not surprised to hear this.

I run a game server hosting company (primarily for Ark: Survival Evolved) and I buy lots of ads. My best sources for ads are Google and Bing, both of which have excellent conversion rates for relevant search phrases-- in other words, people who click the ads are very likely to ending up signing up for a paid plan with my company.

The reddit ads are very different. I bought ads on relevant subreddits and plenty of people clicked them, but no one ever signed up. After wasting thousands of dollars on this, I stopped advertising on reddit.

Re: Reddit’s revenue per user is much lower than that of other social networks

#66

Post by zeeed »

ashelmire wrote: post #56
zeeed wrote: post #39

Earlier quoted context omitted.

I think they’re doing pretty well: https://www.reuters.com/article/us-reddit-funding/reddit-val... Now that doesn’t mean they’ve found a good long term model yet. But if I had to choose between Reddit’s and Facebook’s app (not that the comparison would make a lot of sense) then I’d choose Reddit on all days of the week.

Valuation has little to do with income; and in fact it means they have to live up to that valuation by getting more revenue and answer to more outside investors. I’m not sure how you thought this was a counterpoint?

I was talking about the funding, not the valuation.

They are presumably looking for a way to sustain themselves, but I still don’t believe they’re “desperate for cash”

Re: Reddit’s revenue per user is much lower than that of other social networks

#67

Post by gpmcadam »

mrweasel wrote: post #20
gpmcadam wrote: post #9

Do people who use reddit consider themselves part of a social network?

I doubt it. Some might, but I doubt that most do. Reddit should be easy to target with ads, sub-reddit are can be highly targeted. Take /r/beekeeping, it would be easy to sell beekeeping equipment via ads on that sub-reddit, but I have yet to see a single ad. Or how about /r/battlestations pretty easy target for PC components, desks, chairs or posters, but no. You get an ad for BMW and freelance coder jobs... WHY? No…

Are you looking for a job as a coder and in the market for a new car, by any chance?
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