Earlier quoted context omitted.
How is this waste of time / pointless ? They do bring value for fb, they reduce the loss of ad money.
Because they are fighting the people that absolutely do not want to see advertisements whatsoever (most normal people I know do not have ad-blockers), which already makes them the least likely to be attracted by advertisements. If anything, those brands are souring their reputation anytime they are seen by those kind of people in a medium that those consumers find obnoxious. You can make a similar argument that the R…
And advertisers are asking them to show what they are doing to combat adblocking. FB isn't doing this to target customers least likely to convert, they're doing it to check a box for their ad sales team.