Earlier quoted context omitted.
This is like saying you cannot mute your TV when a commercial comes on. Actually it’s worse. It’s saying you cannot even look away. It’s my TV / my phone / my screen. Me. MINE. If someone else emits some information they make freely available, that in no way entails they have any say whatsoever about what I permit to be visible on MY screen.
Just like you can decide what is shown on your screen, they can decide to not let freeloaders use their service. You always have the option of paying for a subscription if having full control over what is shown on your screen is that important to you.
If they mistakenly thought this would allow them to guarantee certain things to appear on some private citizen’s personal property, it sounds like a very foolish decision on their part. It might mean they have to shut down the free version of their content or something.
If they try to circumvent my ability to control what is shown on the screen that I own though, it will fail comically, as there will just be an arms race of new technology I can use to ensure my freedom to control what shows up on my screen, to such a degree they would bankrupt themselves trying to control what goes on my screen.. seems a stupid waste on their part, wishing to control someone’s private property like that.