Earlier quoted context omitted.
> People addicted to Startup Porn GREATLY underestimate the value of a business that generates a million dollars a year. Annual sales of $1M does not mean "generating a million dollars a year". In some industries, those $1M in sales might be as low as $30k to $50k in earnings (though it would probably be more for a software company).
Semantics aside, I'll say it again: people addicted to Startup Porn GREATLY underestimate the value of a business that generates a million dollars a year. Even if the earnings are 5% or 3% or even 1% ....getting someone to give you that much money for something you are selling is a lot harder than most people realize. Whether it's a million widgets at one dollar each or one widget at a million dollars, that's a LOT o…
> getting someone to give you that much money for something you are selling is a lot harder than most people realize
Absolutely, I agree! But the value of a business – which you were talking about – isn't determined by its revenue alone. In fact, earnings and earnings growth determine the value of a business a lot more than revenue.
Even for a "mom and pop" business – especially for a mom and pop business – earnings are much more important than total revenue.