Earlier quoted context omitted.
What? How do you come to that conclusion? Google actually tells you what it is collecting, if you cannot see how, say, city of origin, cannot be used to target you with specific search result, then I really cannot explain it to you. Cloudflare does not store any information, but they are pretty frank about passing it on to APNIC for "research" as part of the deal where APNIC lend the 1.0.0.1 and 1.1.1.1 address to th…
I work at Cloudflare. APNIC absolutely does not get individual DNS query logs. Their primary interest is in studying the other junk traffic which ends up hitting 1.1.1.1. For the record, we don't build any sort of profile of DNS queryiers, map them back to any existing profile we have, or even keep the data you would need to have to do that.
If the data sent to APNIC is so safe and non-personal, why not make it transparent? Instead, when contacting APNIC about it, you get a typical one liner stating that
> ... the access to the primary data feed will be strictly limited to the researchers in APNIC Labs, and we will naturally abide by APNIC's non-disclosure policies.
Clearly, someone thinks there is something to hide. Maybe not Cloudflare, but then it's someone else.