This means opening Google Maps less, and opening the Uber app more. The ability of Google Maps to show an estimated Uber price and provide a link to the Uber app is nice for Uber but it's better for Uber to have users opening their own app than to have a tiny feature in another company's app. They might be providing walking directions in the future, I think. And once it's a fully-fledged map app, having it track your…
Lyft is cheaper in some markets but I was so annoyed by their fear of comparison that I have stopped using them. And Uber aren't saints, so this is a missed opportunity for Lyft.