The ultra incendiary stuff is really just playing to the human propensity to want a witch hunt. Mob rule. Squash what we don't understand and thus fear because our lizard brains are becoming more conditioned to govern our thought processes instead of our adult brain that can reason and think critically. Playing to our emotional brain just feeds this constant cycle of emotion.
Eventually we'll all wake up from our slumber and realize how we've been manipulated for so long, but until then it's just going to be witch hunt after witch hunt.
There's only so long we can succumb to this before we all begin to wonder what the fuck we're doing allowing the media to continually manipulate our own sense of well-being in order to keep the sentiment in favour of their stakeholders.
It's pretty sick, honestly, but eventually we will all wise up to it - it's inevitable. Let's just hope it's before we destroy our humanity.