I think philosophy and culture are important, but this meme is very silly.
Personifying self-driving systems is a great disservice and misleading. A self driving car detecting a sudden obstacle will not have time to classify anything to the extent that these stories have in mind, and certainly not to the point that humans would (leaving aside the fact that humans also would not have time to classify the items at a "sudden" obstacle).
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That being said, there are very real ethical questions in the self driving world:
1. Just because you can commute farther, should you?
2. Should more expensive cars be able to disrupt traffic for individual benefit, or should all self driving systems follow a consistent set of rules of the road to maximize throughput?
2.1 Should I be able to tweak my car to be a little more dangerous, but also quicker?
3. Should carpooling be mandated? Encouraged through tax breaks? subsidies?
4. Should self driving cars be allowed to cut through neighborhoods or be required to follow major roads around them? What about parking lots?
I'm sure there are other really interesting questions as well, but the trolley problem is not one of them.