An Inside Look at Drift's Content Marketing Strategy
campfirelabs.co
An Inside Look at Drift's Content Marketing Strategy
1–10 of 12 posts
Re: An Inside Look at Drift's Content Marketing Strategy
#2Hi! Author here. Happy to answer any questions about what I learned in researching this story.
Re: An Inside Look at Drift's Content Marketing Strategy
#3This is awesome!
Re: An Inside Look at Drift's Content Marketing Strategy
#4Drift's ability to simply and repeat their message had always impressed me. They've scaled faster than almost any other B2B SaaS company I've ever seen. Excluding Slack.
Re: An Inside Look at Drift's Content Marketing Strategy
#5Cool stuff!
Re: An Inside Look at Drift's Content Marketing Strategy
#6If Drift is measuring success with 'customer love' I'm curious how or if they looks for lack of success to inform their decisions, especially since you also mention that sometimes evidence shows when to pivot.
Re: An Inside Look at Drift's Content Marketing Strategy
#7If Drift is measuring success with 'customer love' I'm curious how or if they looks for lack of success to inform their decisions, especially since you also mention that sometimes evidence shows when to pivot.
That's a great question! I'll try to get David in here to answer that since we didn't cover it in the interview
Re: An Inside Look at Drift's Content Marketing Strategy
#8love the idea of approaching work as social media vlogger over a corporate marketer... keep up the great work!
Re: An Inside Look at Drift's Content Marketing Strategy
#9A fresh take on content marketing. Great work!
Re: An Inside Look at Drift's Content Marketing Strategy
#10What kind of strategies did they use to break through the noise and promote their content in the beginning?