Earlier quoted context omitted.
Its not about whats a better experience for the user its about what gives apple more money and control. Apple gets to pick which apps make it on to the app store and they take a huge cut of all sales on apps.
I really get annoyed when I see people talking about the "huge cut of all sales on apps" in isolation, as though hosting high-traffic downloads, handling financial transactions (purchases, in-app purchases, subscriptions, credit card handling, fraud investigation, etc.), and occasional spots of marketing and publicity when an app does particularly well or is featured in the Stories cost nothing. It's not like these t…
Nobody thinks it cost nothing, it's the draconian 30% they object to. Other app stores are offering similar services, with a much lower cut:
https://www.unrealengine.com/en-US/blog/announcing-the-epic-...