Earlier quoted context omitted.
So the local diner sells an impossible burger on the menu along with a regular burger. The burger with fries is $5.99. The comparable impossible burger with fries is $11.99 If fries cost $2, then the regular burger costs $4 and the impossible burger costs $10 or 2.5 times the cost of the regular burger. That suggest there's a lot of room for profit for both the company and the retailer. But the key thing is that ther…
Most of the places I know of selling Impossible Burgers used to sell a veggie burger. Looks like an incremental improvement to me.
Having had more than my share of bad veggie burgers, I've already eaten more than a dozen Impossible Burgers.