Canadian meat giant Maple Leaf debuts new plant-based burger
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Re: Canadian meat giant Maple Leaf debuts new plant-based burger
#2Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt.
Re: Canadian meat giant Maple Leaf debuts new plant-based burger
#3Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt.
Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt.
I think that’s a fanciful comparison. More likely they worked the numbers and realize two things. First, the people most likely to buy meatless products weren’t part of their existing customer base, so there is no cannibalization. Second, that even if they don’t sell at meaningful volume, it’s fantastic PR. After all, when there are people so unaware of global trends and so wrapped up in their own desires and wishes that they honestly see meatless burgers as a harbinger of global change at scale... it would be crazy to leave the PR well untapped.
Re: Canadian meat giant Maple Leaf debuts new plant-based burger
#4Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt.
How does the meatless meat production costs compare to meat products? Their retail price is higher, so they may be increasing their profits in the process, not cannibalizing it.
Re: Canadian meat giant Maple Leaf debuts new plant-based burger
#5Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt.
Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt. I think that’s a fanciful comparison. More likely they worked the numbers and realize two things. First, the people most likely to buy meatless products weren’t par…
As a meat eater, I would absolutely replace some of the meats I buy with meatless products if I liked them.
Re: Canadian meat giant Maple Leaf debuts new plant-based burger
#6Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt.
How does the meatless meat production costs compare to meat products? Their retail price is higher, so they may be increasing their profits in the process, not cannibalizing it.
“Cannibalizing” only requires a new product to grow at the expense of an older one. Total revenue and profit can be lower, higher, or net neutral.
Arguably, the most famous examples include combined profits exceeding those of the product being cannibalized: iPhone vs iPad, or Netflix streaming vs Netflix DVD-by-mail. This would actually be expected, since any other sort of cannibization would constitute quite a bad managerial decision. If anything, errors seem to be made more often in the opposite direction: existing products tend to have a leg up in internal politics and therefore more likely to fall prey to external competition rather than internal cannibals. Plus the inherent risk of food born pathogens like mad cow making cannibalism inherently risky.
Re: Canadian meat giant Maple Leaf debuts new plant-based burger
#7Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt.
Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt. I think that’s a fanciful comparison. More likely they worked the numbers and realize two things. First, the people most likely to buy meatless products weren’t par…
I doubt PR is what they're after, since they're selling it under a brand that has long sold faux meats, which they just acquired last year. People won't know the connection unless they read the business news.
I just did a little more searching, and they acquired the Field Roast brand (which makes vegetarian sausages) last year as well. I'm guessing their research tells them that these brands are going to become more valuable in the future.
Re: Canadian meat giant Maple Leaf debuts new plant-based burger
#8Honestly, if it's as tasty and protein-filled as a normal burger, sign me up. I enjoy meat for the taste and because of my nutritional goals, so if it can be nutritionally better and as tasty, there's no contest.
Re: Canadian meat giant Maple Leaf debuts new plant-based burger
#9Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt.
Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt. I think that’s a fanciful comparison. More likely they worked the numbers and realize two things. First, the people most likely to buy meatless products weren’t par…
I don't know. There are environmental and ethical issues with the current animal agricultural practices so as it becomes easier to be vegetarian more people will switch. I think it's a long way off being truly mainstream but the easier it becomes to switch the more people will. Also meat eaters will still get these sometimes if they are good.
Re: Canadian meat giant Maple Leaf debuts new plant-based burger
#10Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt.
Very encouraging news for our environment to see a meat producer actively debut a non-meat product that will actively take away from meat sales. Reminds me of Kodak. Where Kodak did not embrace digital early enough, and then many years later was bankrupt. I think that’s a fanciful comparison. More likely they worked the numbers and realize two things. First, the people most likely to buy meatless products weren’t par…
First, the people most likely to buy meatless products weren’t part of their existing customer base, so there is no cannibalization.
I'd like to suggest that the term "cannibalization" should be used gently when applied to a meat company. [ I would also like to take a look at your comment in terms of assertions because I'm having a hard time parsing it.
- People who want meatless products aren't buying meat so they're an expansion opportunity. I think that's a fair assessment.
- Meatless products may not be big sellers but they're good PR. I'm not sure about this.
- People are unaware of global trends and are self-centered
AND
- self-centred people see meatless burgers as a sign of global change
THEREFORE
- making a meatless burger is good PR, so much so that not doing it is crazy.
Are you sure that last part makes any sense at all? It feels like an emotional appeal that doesn't really connect.
FWIW, if I were running a meat company I would be comparing the PR value of a meatless burger with the expense of tooling up an entire meat-free production and packing line. I think I'd need real sales to justify that outlay.