Earlier quoted context omitted.
>I seriously doubt that. It might have made it not "safe" for some small circles, but hardly "not cool" to the coolness-seeking people. Teenagers for example and younger people could hardly care about that. Sites can get a negative reputation for being the place where certain strange and distasteful fanbases gather. In time, outsiders might come to identify the site with these groups inside of it making the place und…
I think Tumblr lost most of its mojo and following in the exactly inverse scenario: when they (recently) said "no more porn". The backslash was big...
At peak, going by public posts/day stats, Tumblr was about 5x larger than at present. It was more of a slow bleed than a sudden drop-off though.