> The way to get in front of your audience on Facebook is money and that is rather expensive and due to amount of ads users have to experience these days only minimally effective.
You're missing the fact that Facebook's Ad platform has made it possible for small businesses and niche products to afford effective advertising at scale.
Previously that was a privilege available to only the wealthiest corporations that could afford to take out an ad in the newspaper or a slot on television both of which required a high minimum spend and had limited inventory.
With targeted advertising at scale, small businesses with limited budgets can run ads that are shown to only the users they care about. It's more effective, for far less money than what was previously available.
This also enables new challengers like Dollar Shave Club to compete effectively with giant established incumbents like Gilette.
> There are millions of websites, thousands at least specific to any niche, that are happy to take your ad money and provide you with highly effektiv and targetted traffic.
So now you're in the business of managing several different accounts with differing, often incompatible features, with wildly varying levels of efficiency and requirements. Not to mention your customer data is spread out across various silos and in various formats.
Or, you can go to Facebook and reach a million people instantly across their properties through a single advertising interface. You get industry standard reporting and metrics along with the fact that you can target exactly who you want without wasting money.
I simply don't think you're giving Facebook enough credit here. They have a phenomenal value proposition and you have to understand it in order to compete with it.