Well, at least this will hasten their death. Hopefully people are leaving FB because of their toxic "political discussions" (more like insult-flinging), and with this crap, they'll stay away even more from it, because every time they log in, they'll see Wendy is telling them to support her cause of vegan lipsticks, or similar.
They are trying to be everything to everyone. And in the process alienating the people who make social media interesting...
The influencers and sponsored content was the beginning of the end. This is the next step, along with manipulation of media and democracy.
Facebook is the epitome of dystopian dysfunction.