One of my roommates in college was from Michoacan MX, and worked Washington state, Oregon and California's Central Valley/Watsonville growing up. At fruit stands this was standard practice.. inedible/bad fruit was tossed out but damaged fruit went into pies, salads and other products because it wouldn't sell as well, even 30-40 years ago.
The problem is manufacturers and retailers optimizing a deep supply-chain for what's easiest and most consistent: picking fruit green so it lasts a long time and doesn't get damaged.
There's a difficult-to-defend market for almost as beautiful but insanely delicious produce that can shorten the supply-chain and deliver just-in-time... hydroponics and gentler processing may help. How much would you pay for an apple or tomato if it were 3-8x better than the generic produce aisle? (People also want organic non-GMO if they're paying more.)
Finally, there's a good deal of issues around monoculture risks, especially with cloned products like bananas, that already had to be reengineered once and about to be tweaked again because of pest and disease evolution.