It's interesting to read a blog post that I guess caters to some audience that is "in the know" with whatever this guy is doing because all I got was the message "Being an influencer is not the answer" where I am still left with "..to what?" I am pretty sure I agree with the sentiment that he is reaching for but I have no idea what he was trying to achieve with his profile. But if he did indeed spend over $100k build…
There are a lot of people who believe that building a huge Instagram following is a core component to building businesses, especially in the fashion/fitness/lifestyle arenas. So much so that there are people out there calling themselves "entrepreneurs" who haven't actually done anything other than build a modest following and maybe hock someone else's brand to their followers in exchange for (maybe) a couple bucks. I…
Yep and they are the suckers in the game that are building up the network and network effects.
If they sat down and tried to figure out the numbers, they would see that they need to aim for a decent-sized audience (10k followers? 100k followers?) that are actively interested in their Instagram posts and stories and will click through their profile to their website, links or email, or call or whatever.
This is why it's so important to measure the full customer journey, not just the vanity metric of "1 follow = 1 win!". You aren't a winner till the money's in the bank.