The new logo makes them look like a boring, stuffy company that caters to enterprise clients. Of course they chose this branding, but maybe this is also what they deserve?
New logo
241–250 of 259 posts
Re: New logo
#242Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…
Has there ever been a case where a corporation when to a design firm, and the designers came back with "Your branding is already excellent, and we think your best bet is to not touch it"? (Call it the Miracle on 34th Street response.)
Yes but obviously these do not get written up as case studies by the client or firm.
And you might be surprised by how often the client, rather than being reassured, simply takes it as proof that that design firm is not "with it" since they can't see what is (to the client) obvious deficiencies in the branding.
Generally speaking, brand owners who are happy don't reach out to design firms, and brand owners who are unhappy won't suddenly become happy just because one firm told them the brand is fine.
Re: New logo
#243Reminds me of logo of The Swedish International Development Cooperation: https://www.sida.se/English/
Re: New logo
#244Earlier quoted context omitted.
There is just so much wrong here. Can anyone explain why all the 'incidental' graphics on the website are printing press related (halftone dots, mis-registered colors)? What the hell unique lineage does slack trace to the printing press? Also how does that align with the new ultra generic could be any kind of business logo. And let's not even talk about that sweet negative space swastika.
> And let's not even talk about that sweet negative space swastika. Oh god, cannot unsee. Edit: It's not even negative space. I just see it as a swastika.
The nazi swastika is counter-clockwise. But it was close.
Re: New logo
#245> Firstly, it’s not change for the sake of change.
Are you sure about that chief?
Re: New logo
#246Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…
I personally don't like the logo, but is it really fair to say Instagram and Uber "messed up big"? Because they're both wildly successful companies with highly recognised brands. Maybe the way you and I have been taught to think about logos and branding is.... wrong?
Yes, we do think about them differently. Uber and Instagram are wildly successful but not ubiquitous. The ultimate test is "will grandma use it?"
Grandmas use Google, Facebook and Amazon but generally have not adopted Uber or Instagram yet. Winning over those kinds of customers requires a different GTM strategy and different marketing than your first couple million.
Re: New logo
#247[deleted]
Re: New logo
#248PSA: If the new sidebar is a little too aggressively purple for you (it was for me), the "Aubergine classic" sidebar is the old style
Thanks! First thing I did this morning was re-calibrate my monitors...didn't realize there was a rebrand. Whoops :)
Re: New logo
#249My colleague’s first comment: they should have invested that into developing a dark mode. A pity that Slack’s still lacking such a seemingly easy to implement feature. However, I like the new logo!
Re: New logo
#250Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…
I like the new logo. The old one looked harsh and old. This one is friendlier. It is a shame that it isn't a hash anymore but eh.
Nobody will care in about a week.