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To be fair, there isn't really anything the leadership can do. The profit margins they are able to attain now are artificial, and anything those in the technology team can think of doing will be very unlikely to achieve those margins. All Elsevier can do is postpone the inevitable for as long as possible, and prepare for the period after that. (Which they're doing somewhat, btw, but probably not in the way those in t…
Kodak and Fujifilm faced a similar dilemma when digital photography emerged. Fuji adapted while Kodak collapsed. But there market forces where at work. Usually when a company faces issues like this it is very difficult to adapt because existing power structures within the company benefits from the status quo. Usually you need an external force to destabilize the existing system. It has been discussed here on HN that…
For Elsevier, that's simply unlikely to be possible. Even if they manage to successfully transform into an analytics business, the margins they'd be able to achieve would be far lower, because prices would no longer be artificially inflated.
But yes, there are external forces now pressurising them, and I think that's why they're transforming into an analytics company - to survive afterwards. But they're holding on to the old model as long as possible, because they're going to take a loss.