focusing on the right thing
New logo
221–230 of 259 posts
Re: New logo
#222Re: New logo
#223[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
>[warning: cannot be unseen] Everyone, please look at the FedEx logo. notice the arrow between the E and x? You're welcome.
My “problem” with the FedEx arrow is that I usually see it while passing a truck that’s in the right lane, so the arrow is pointing backwards.
Re: New logo
#224Earlier quoted context omitted.
:-) This stuff bothers me. Like the day when they changed the legendary Vignelli's American Airlines logo : https://www.businessinsider.com/the-new-american-airlines-lo... WHY change a logo which has served, embedded and part of the company's soul for over 40 years no less, especially if it was designed by someone like Vignelli. It blows my mind.
While both the Library of Congress and American Airline logos are iconic, they look fairly outdated and aren't as flexible. Look at the new Library of Congress logo [1], and think if that could've been done with the older one. [1] https://www.pentagram.com/work/library-of-congress#23433
Timeless design (Swiss typography, Braun industrial design, Muller-Brockmann's grid system, Ando's architecture) - they're timeless because they don't follow trends or try to catch up with current fads - they're built from fundamentals and aesthetic sensibilities that appeal universally.
They look "outdated" because everything else around it is following current trends. You cannot ever say the Coca Cola logo is outdated, nor can you ever say the LOC logo by C&G&H is outdated. If anything else, it is advantageous to be constant and "outdated" (there are exceptions such as Fashion brands).
Regarding flexibility - I agree. But, most companies understand the value of their decades old brand - see recent tweaks of the Lufthansa logo, American Express or MasterCard - they tweak them for future compatibility and digital media. They don't just throw it out the window without good reason. "Outdatedness" is not a good reason.
Re: New logo
#225[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
https://www.designernews.co/stories/99987-slack-new-logo
Top comment on DN:
"Looks like a swastika made of dicks."
Re: New logo
#226Look, I get that the four outer dots are probably supposed to look like speech bubbles. But they look like squirts. Emoji squirts. Which are associated with sexting. And squirting is kind of associated with sex in a lot of people's minds... I'm trying to keep an open mind. But the logo is four squirts around four lines of roughly phallic proportions and rounded ends. Seriously. This was literally the first thing I sa…
Well I'm glad someone else said this too.
Re: New logo
#227Re: New logo
#228More interesting for the HN crowd I think is the article from the actual design company that did the redesign: https://www.pentagram.com/work/slack
A lot of those “logo explorations for the octothorpe” look like swastikas to me, including the final shape. Basic shape I suppose, easy to find in most any circular-comprised-of-geometric-shapes kind of design, but still imagery you’d probably like to avoid associating with your brand. Still, I love these kinds of process breakdowns. Having been involved in writing a few of my own, I know there’s probably a lot of pr…
I was playing around with the logo for my company, which features a configuration of overlapping boxes. A significant percentage of my brainstorming iterations ended up as swastika-esque shapes. Go figure.. Now I'm not a designer at all, just fiddling around, but those versions ended up in a not-to-be-opened folder immediately, because.. of course it shouldn't see the light of day! That's a bad association waiting to happen
But Pentagram didn't let that stop them, did they. Guess that's why they get paid the big bucks
Re: New logo
#229Earlier quoted context omitted.
That's quite a reaction you're having here.
:-) This stuff bothers me. Like the day when they changed the legendary Vignelli's American Airlines logo : https://www.businessinsider.com/the-new-american-airlines-lo... WHY change a logo which has served, embedded and part of the company's soul for over 40 years no less, especially if it was designed by someone like Vignelli. It blows my mind.
I’m upset about that from Australia. What a disgrace.
Re: New logo
#230Why do companies insist on rebranding every few years? Is it just to keep the in house design team busy? The old logo was memorable and has established Slack as a recognisable brand. Why change it when there is no shift in direction of the company or product?