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I think it's supposed to look like little message bubbles, but I get kind of a "squirt emoji" vibe from it. Edit: apparently HN doesn't support emojis. https://emojipedia.org/splashing-sweat-symbol/
I miss the octothorpe (#) -- it was a clever reminder of Slack's origins in IRC, where channel names start with the same symbol. (Technically, in IRC, they could be prefixed with an ampersand (&) as well, but nobody ever did that. Great for making super-secret channels, though.)
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>11 colors to 4 (+1 if you consider the text itself) I was confused by this claim in TFA. I see 4 colors of lines in the old logo, plus 4 colors where the lines overlap. 4 + 4 = 8, obviously. Even if we counted text and background (which doesn't seem commonplace when discussing how many colors a logo has) that only brings us to 10. I get why 4 colors is preferable to 8, but I don't know where the number 11 is coming…
Why is four colors preferable? I mean yeah in 1980 that means 9 runs through the press, today four at best... and who the fuck cares it's all screens today. Honestly the old logo is four colors visually, you brain is shortcutting the overlaps because it understands them.
Aside from physical constraints, I think there is a general argument to be made for simplicity. If something is more complex, there should be a reason for it. Otherwise, toss out the complexity. What is the reason for having more colors? There are other ways to convey overlapping lines, and I would argue that some of them are less complex, though it would be a lengthy argument -- it isn't exactly obvious how the complexity of an additional shape can be measured against the complexity of an additional color, and you can ultimately just subjectively weight one of those factors heavier than other and come up with a different answer. But I think the general case for fewer colors being less complex is pretty sound.
[Edit for grammar]
Logo aside, I appreciate the quick blog post much better than the old Uber brand which tried a bit too hard to explain every thought behind each part of the rebrand. https://www.uber.design/case-studies/rebrand
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Indeed, I freaked out a little bit as well. Interestingly, some Slack groups that I’m part of still have the old colors. Theme: Aubergine *(Old)* Normal Color: #4d394b New Background Color: #3f0e3f Reference: https://i.imgur.com/RtUXm6V.png
Interesting to see Google is a Slack customer (google.slack.com). Thought they had a competitive product?
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That's quite a reaction you're having here.
:-) This stuff bothers me. Like the day when they changed the legendary Vignelli's American Airlines logo : https://www.businessinsider.com/the-new-american-airlines-lo... WHY change a logo which has served, embedded and part of the company's soul for over 40 years no less, especially if it was designed by someone like Vignelli. It blows my mind.
Look at the new Library of Congress logo [1], and think if that could've been done with the older one.
[1] https://www.pentagram.com/work/library-of-congress#23433
Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…
(Call it the Miracle on 34th Street response.)
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Why is four colors preferable? I mean yeah in 1980 that means 9 runs through the press, today four at best... and who the fuck cares it's all screens today. Honestly the old logo is four colors visually, you brain is shortcutting the overlaps because it understands them.
It's not all screens, a logo needs to work irl. The Pentagram post linked elsewhere on this story shows a couple mock-ups of irl advertising and product branding. Want T-shirts to give away at recruiting events? Your T-shirt supplier will charge more for more colors. Fewer colors also generally make a design easier to replicate freehand, and you want amateurs to be able to easily convey your logo. A special case may…
You don't _ever_ want people to be re-producing your logo (and especially free-handing it!). That is why they pretty much all have a "brand" page to pull assets from: https://brandfolder.com/slack/logos.