I like light trucks because they are for people who plow snow, carry bricks, lumber, cinder blocks, lawn mowing equipment, hogs, chickens, bails of hay, etc. in all weather over all roads and even no roads. E.g., there is good ground clearance for charging through snow, over rough ground, jumping curbs, etc. The suspensions are stiff, rugged, and long lasting, can take bad bumps and keep going with no damage.
The light trucks have BUMPERS that actually work; so, can bump into something, push another truck, maybe by accident hit a deer some night, all with little or no damage. With no bumpers, lots of little bumps would need $1000+ for body repairs.
So, as a result, light trucks are functional, rugged, and comparatively simple and easy to maintain. I.e., light trucks get rid of the nonsense luxury stuff I don't need, can't use, don't like, don't want, don't want to pay more for when I buy, and most of all don't want the cost and Excedrin headache #498,293,991 of maintenance.
These trucks are much the same year after year, aren't "all new", and, thus, have a lot of the bugs, design errors, bad corrosion problems, and bad part kinks worked out. As soon as a seller claims "all new" I'll have to conclude the seller had a lot of problems with their models for the last several years and walk out saying "Maybe I'll see you again in 10 years.". "All new" may be good for Paris fashions, but I don't want it in a vehicle.
These trucks have solid rear axles, usually with stiff leaf springs -- that is, RUGGED with no problems with alignment, weak bushings, etc.
I like Ford and Chevy because they are made with parts readily available, from Ford, Chevy, or third parties, all over the US at relatively low prices now and for decades into the future, use English wrench sizes, and are well understood by a huge fraction of US mechanics.
My next vehicle will be a light truck from Ford or Chevy even though I will rarely make good use of the bed in the back.
For a vehicle I want a solid, mechanical tool, functional, rugged, durable, easy to maintain. As soon as a seller mentions luxury, I'm gone. Yup, like Jay Leno, I like blue jeans, too.