121–130 of 259 posts
[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
Microsoft is red-green-blue-yellow Google is red-green-blue-yellow Now Slack is red-green-blue-yellow Who is next?
Ignoring the actual shape/design - they went from 11 colors to 4 (+1 if you consider the text itself). This isn't much of an improvement because printing any swag/tshirts will require a full 4up press (or four spots, depending on how they choose inks) - which is still quite expensive. The old ChallengePost logo used 4+ colors, which meant every shirt we printed came at a $2-5 premium over a single color. When we rebr…
I was confused by this claim in TFA. I see 4 colors of lines in the old logo, plus 4 colors where the lines overlap. 4 + 4 = 8, obviously. Even if we counted text and background (which doesn't seem commonplace when discussing how many colors a logo has) that only brings us to 10. I get why 4 colors is preferable to 8, but I don't know where the number 11 is coming from. Anybody know what I'm missing here?
"Firstly, it’s not change for the sake of change."
Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marketing in tech right now is having a big problem with people rising to the leadership ranks that really don't understand the basic fundamentals of the craft.
[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
Once I see it, that's all I'll ever see.
[0] https://events.ccc.de/congress/2018/wiki/images/9/99/35C3_Lo...
Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…
Looking at the new logo again, I also think of sprinkles.
Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…
