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Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)

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Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)

#11

"Agents are entrenched, and they will put up a damn good fight to protect their margins" is how I read this. Also this is a PR move for Zillow to tell agents that they're on their side.

> Also this is a PR move for Zillow to tell agents that they're on their side.

And more likely that they have something in the pipeline intended to do that exact type of disruption.

Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)

#12
post #2

That's a bold statement. Still, the NAR has data that suggests realtors are more likely to be involved in transactions than 18 years ago: 87% of buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69 percent in 2001. Source: National Association of Realtors ( https://www.nar.realtor/research-and-statistics/quick-real-e... ) ... But I'm curious if the definition o…

It’s a essentially a giant network effect.

Practically, the #1 reason to use a realtor is that if there is an issue with the home that should have been known ahead of time, there is a chain of insured entities that provides legal recourse.

The shop and decide part is secondary to their value, but that is how they are so entrenched. The local MLS in any given area has the ability to cut off access to anyone. Some are even privately owned. In order to disrupt an area, you have to get a slice of listing larger than what’s available in the local MLS and then get more people’s eyeballs on those listings than the combined circulation that the existing MLS feeds were getting...and then still have some means of showing the houses in person.

And you have to do that for EVERY single market you enter.

A young buyer is welcome to shop for a home without using a buying realtor...but there are still very high odds that the seller used a realtor on their end. The only difference in that situation is that the selling realtor doesn’t have to split the commission and pockets more of it.

This is ironic too, because realtors are more valuable to a buyer in most cases and there is more work involved for buyer representative realtors with no guarantee of a payoff.

The entrenchment remains because realtors will often avoid FSBO showings and sellers aren’t interested in experimenting...they just want their house to sell.

Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)

#13
I've used buyers agents (1 traditional, 1 Redfin) when I've bought homes since they are being paid from the Seller's Fees and in most states I believe they are legally bound to act in your best interest. I've had a new construction seller try to convince me to not get an agent and would give a discount instead but felt that the risk wasn't worth it especially since most buyers agents I've engaged with have been open to refunding some of the fee if you're doing most of the legwork to find homes, tour them, etc.

Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)

#16

Yeah and startups that tried to disrupt filing taxes failed... Turbotax has kept me from paying an accountant a commission to do my taxes for years. Someone will figure out how to streamline the process online.

Don’t you pay TurboTax?

A virtual tax accountant is still a tax accountant.

If someone makes a virtual real estate agent to replace real ones, I don’t doubt they’ll still charge a fee.

Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)

#17
post #2

That's a bold statement. Still, the NAR has data that suggests realtors are more likely to be involved in transactions than 18 years ago: 87% of buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69 percent in 2001. Source: National Association of Realtors ( https://www.nar.realtor/research-and-statistics/quick-real-e... ) ... But I'm curious if the definition o…

Well, until they coordinate to change laws at the state and federal laws, facilitating real estate transactions as a non-realtor will expose such individuals to legal action.

Kinda like Tesla trying to sell in states that require a franchise dealership.

Also, the term commission is ambiguous in the context of the headline.

Do we mean a percentage of sales or an officiating body that controls an MLS or something at the state level, etc?

Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)

#18
post #2

That's a bold statement. Still, the NAR has data that suggests realtors are more likely to be involved in transactions than 18 years ago: 87% of buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69 percent in 2001. Source: National Association of Realtors ( https://www.nar.realtor/research-and-statistics/quick-real-e... ) ... But I'm curious if the definition o…

It’s a essentially a giant network effect. Practically, the #1 reason to use a realtor is that if there is an issue with the home that should have been known ahead of time, there is a chain of insured entities that provides legal recourse. The shop and decide part is secondary to their value, but that is how they are so entrenched. The local MLS in any given area has the ability to cut off access to anyone. Some are…

Not having a realtor as a buyer really helps, because you can add that 3% to the purchase price of the house saving you 3% which can be a huge amount in expensive markets like the bay area.

Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)

#20

Yeah and startups that tried to disrupt filing taxes failed... Turbotax has kept me from paying an accountant a commission to do my taxes for years. Someone will figure out how to streamline the process online.

Yet, Intuit is one of the largest lobbyists against simplification of the tax code.

https://www.propublica.org/article/filing-taxes-could-be-fre...

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