It's easy -- you build a lifestyle business or you build a big, usually scalable, business. If you are building a lifestyle business, VCs most probably even won't give you money. To grow one needs money. If you are building a big business the options are to take money as a credit or get VC money. Usually, banks do not credit those risky assets. So, the solution is obvious.
Another thing -- for a lifestyle business it's just very hard to hire anybody good without options that have no chances to be executed. Also, a good business model without aggressive growth could be copied easily by a big company that targets the same audience. Yeah, it's difficult to build a Basecamp. There are just so many examples that managed to do that. Even Atlassian took VC money at some point to be able to secure stability for the team.
So, there is no sense in the article. If founders were clueless enough not to understand what they get into by taking VC money, maybe they deserve the results.
It's important to understand from the get-go that VC money is just a tool that serves a very particular goal. If one does not target that goal, not need to get the money.