Two comments: Firstly, the discussion at the front about the music industry is quite insightful, but I'd go further - they didn't want to sell convenience at first. Used to the physical embodiment of recordings rather than the de-materialized reality of digital music, they spent years working on mandated inconvenience through DRM and other legal actions. Always remember that if the music industry had won unopposed yo…
There are no guarantees that they will provide the best complements to their own product, but the common sense is that they will. From a marketing perspective, I think it makes complete sense, especially when selling to enterprise customers.