https://www.bloomberg.com/opinion/articles/2019-01-08/wework... "In addition to the corporate finance weirdness: “Going forward, the company will no longer be called WeWork but rather The We Company.” (“The switch is not a legal name change,” okay.) And: “Rather than just renting desks, the company aims to encompass all aspects of people’s lives, in both physical and digital worlds,” which is—and I have spent years w…
Ah, the Nintendo strategy. Why anyone at Nintendo thought that the Wii U was a good name for a completely new console is beyond me.
Thinking:
Nintendo entertainment system and super Nintendo entertainment system. Not necessarily bad, but also kinda "meh." Probably the best 90s explanation for what a "console" is, before everyone already knows what a console is. I bring it up because here begins Nintendo's critical error: failing to understand the customer in America isn't children, it is their parents and grandparents, who have no fucking clue what the difference is between "the Nintendo" and "the super Nintendo." I remember peripherals were a nightmare already. Also: consider the competition. Sega Genesis. Badass.
Gameboy: what the fuck does this even mean. And thus: Gameboy color. Advance. Sp (what?????). Mini?
DS is even worse. Dual screen, maybe. And then, DS but smaller. DSi, also some games for this aren't compatible with DS regular. 3ds. 3ds xl (not too bad). "New 3ds," good luck grabbing the right one at GameStop.
Wii vs Wii U is just a crime. What does the "u" even mean??? How do you communicate across parental units the intended Christmas purchase? "Sally wants what? We? We want to what? We you? Honey what are you saying? She wants the Nintendo we with you? With enhanced we motes?"
The switch, I argue, is the only time Nintendo has applied a sensible name.