Congrats to that team for building a great product. I hope they see a lot of success. Long term, I hope plant based meat alternatives become commoditized. If there are a bunch of alternatives that taste just as good and importantly are cheaper than meat , most people will switch. That's a huge win for the environment (and also animal rights), and I can't wait to see it happen.
I am not getting this. Highly processed foods are the source of all problems and people cheer up for synthetic food!
https://en.wikipedia.org/wiki/Orthorexia_nervosa
https://www.theguardian.com/lifeandstyle/2017/aug/11/why-we-...