Congrats to that team for building a great product. I hope they see a lot of success. Long term, I hope plant based meat alternatives become commoditized. If there are a bunch of alternatives that taste just as good and importantly are cheaper than meat , most people will switch. That's a huge win for the environment (and also animal rights), and I can't wait to see it happen.
I love meat but I've always struggled to reconcile my love of eating it with my love of animals. I would be happy to pay a premium if it meant I could get meat-like taste without the guilt
Hook it up to Watson and you don't just get new recipes, but they're combined with new meat! (https://www.bonappetit.com/entertaining-style/trends-news/ar...)