Earlier quoted context omitted.
Per the article: >It has as much bioavailable iron and protein as the same size serving of ground beef, with 14 grams of fat and 240 calories per quarter-pound patty. Also, per Impossible's site, changes to nutrition for the new recipe are: >The new Impossible Burger features 30% less sodium and 40% less saturated fat than the current recipe and just as much protein as 80/20 ground beef from cows The original recipe…
>It has as much bioavailable iron and protein as the same size serving of ground beef Which ofc it's nothing but marketing nonsense considering that the most bioavailable form of iron Heme-iron is found only in meats.
Hell they could really cheat and just throw ferrous sulfate directly in the mix rather than using naturally occurring iron in the veggies.