Interestingly, they do not appear to place as much focus on matching actual meat as much as the foreign products that are usually the subject of articles like these. Instead, they merely have to taste good and have good texture - it doesn't matter if it's still somewhat different from actual meat (sometimes they even taste better).
At the forefront of this has been the Vegetarian Butcher (that's a brand name). They've recently been acquired by Unilever and will likely expand internationally more aggressively. I have the feeling that the Netherlands is friendlier to vegetarians, on average, than other Western countries, and if that will give them an advantage. Time will tell!