I bought the X because I wanted an OLED screen iPhone. And I was digging the less bezels. The notch however is irritating me to this day, 14 months in. And the non-rectangular screen (with unconventional aspect ratio) has been an annoyance when watching videos or when playing games.
It's even more absurd seeing how many Android OEMs followed suit with the notch. Seriously though: 3-4mm on the top and 2mm on the bottom is alright. There were phones with slightly larger top/bottom bezels than these and they still managed to even have dual front-facing speakers as well.
We need marketing people who have common sense, not those who try and imitate their way to success.