Congrats on launching this, it's great. I'm in the UK so obviously my first suggestion is UK webshop integration =)
The site is simple, clean and easy to use. I noticed that a lot of the small touches of UI which add to the experience were there as well - eg a little tick next to each component when you've selected it and then it does go away again when you click remove. (Sounds straight forward I know, but great attention to detail)
Here is my feedback - I've thought of a fair few things - please don't take that as a negative, it just has lots of potential!
1. Lots of the items you have lots and lots of components, which makes it quite difficult at first to look at. I have a few ideas but don't know if they will help
- RAM - perhaps tabify the interface (eg have tabs of 12GB, 8GB, 6GB, 4GB). You are even listing 256MB ram sticks on there. No-one should be buying 256mb of ram. Educate your users and don't allow anything less than 4GB.
- Hard Disks - you could tabify that by SSD, and then speed perhaps?
- CPU - tabify by number of cores or clock speed?
2. the tag line "Pick your parts. Build your system. Compare and Share" is pretty good - how about "Pick your parts. Build your own PC. Compare and Share" - system is ambigous, PC clarifies what it is, and ties in with your domain better
3. Bring in ratings / reviews from other sites, link to them etc...
4. Have a "E-mail me when this system price drops below $xxx" form
5. I might want to buy all the items from one store - give me a comparison between 'source parts from anywhere' v one store. I don't know if you can get stock status as well, but that would be good.
6. You don't have monitors or software. You could have a "I also need Windows" button or something like that
7. With so many components on the graphs, some of them are grouped together so tightly, that's it almost impossible to distinguish them without a lot of tedious hovering. Not sure how you can improve that
8. Add a Reset / remove all button to the system build page
9. Once I've made my component choice - when looking at the component page, put that clearly at the top of the list - rather than a little box in the right hand side?
10. Fill out with content - suggest enthuiast websites, "Why build a custom PC?" etc etc
11. White label it and sell it to pc component e-stores.