All this money, time and effort in an attempt to market new low sugar cereals , these are the same company’s who: 1. Have been marketing their product as part of a balanced breakfast for decades, and 2. Continued increasing the amount of sugar while actively lobbying against any attempts to regulate marketing their sugary products to kids. Here is an idea...get rid of the sugary cereals and sugary milk entirely and f…
Sure, they’re processed grains, and you’re eating them with milk, but it’s still a massive improvement over downing some Cinnamon Toast Crunch with a Pop Tart on the side.
The marketing reality is a big problem. We can’t keep with the status quo of kid’s TV channels filled with ads for sugar. It’s no different than having TV ads for cigarettes touting their benefits to your lifestyle and enjoyment.
A lot of parents think these foods are fine because the commercial said so. The reality is that it’s really no more difficult for a busy parent to serve some oatmeal with fruit or something of that sort.