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Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

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251–260 of 398 posts

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#251
post #52

What is Apple's cut for apps like Wechat/Uber, is it 15-30% of each transaction ?

Uber’s transactions aren’t digital purchases, so Apple’s cut will be 0%.

Does Google/Facebook have to pay an Apple cut for ads shown in youtube/fb app.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#252

Earlier quoted context omitted.

> I like the $99/yr bar of entry. I bet Apple likes it even more than you do.

It's not a competition. There's enough love to go around. To Apple, the $99 fee for developers is a minuscule fraction of 1 percent of a rounding error. Apple don't love it because it's money, they love it for the exact same reason I love it: it makes it a little bit harder for malicious scammers to get away with repeated criminal activity. No, it's not a panacea. But it does weed out the utter junk and spam. It mean…

It also prevents people who cannot afford to pay $99/yr from participating in this digital economy.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#253
post #229

Earlier quoted context omitted.

Again we have an existence proof that this is true. DirectvNow, Amazon, Google Play, Sling, ACloudGuru....

If you had a stronger grasp on the IAP rules you'd understand that many of those services don't fall under the IAP requirement because they exist 'outside of the app' or are real world products being sold. No, you don't have to pay Apple 30% on the 12 pack of toilet paper you bought on Amazon, or the Uber, or a Cable TV subscription. So this isn't the correct comparison central to your argument.

Yes I do understand the rules.

Amazon Video - subscription outside of the app that lets you play prime movies or you can purchase or rent a movie from Amazon’s website and watch it on the app.

Amazon Kindle - you can buy a book on Amazon’s website and download it to the app.

Coxmixology - again, you can buy a comic on the website and use it on the app.

SlingTV - you buy a subscription on the website and stream video on the app.

DirecTVNow - same as above.

Google Play Video - same as Amazon Video.

Spotify - subscription you buy on the website and stream music on the app.

Should I continue?

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#254

Earlier quoted context omitted.

> In the past, you bought software in a box from a retailer who took a margin as high as 50%. In the past, you bought hardware that could run software from more than one retailer.

You still can, if that is you want. You are free to make that choice. Meanwhile, I'd appreciate if you didn't object to my right to choose a managed ecosystem if that is what I prefer. I like the Apple ecosystem the way it is, thank you very much.

> You are free to make that choice.

i do not believe that apple allows you to sideload apps without jailbreaking (which voids warranty iirc). Therefore, the user is not free to make that choice.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#255
post #136

Personally I feel like the most ridiculous part about the App Store is Apples so called "developer program". Charging 99€ a Year for a nearly nonexistent service is absurd, especially since they are already taking the 30% cut. I am a flutter developer myself, so technically I could publish all my apps on iOS and Android with minimal changes. But since Apples developer program would eat up a significant portion of my…

And Apple has thus done the world a favor. The last thing we need is more cross platform not quite native apps... But as far as $99, between my $300 a year Linux Academy subscription, $144 a year JetBrains Resharper subscription and the money I spend on Udemy, $99 a year is nothing.

You are my target customer. Willing to throw away hundreds (thousands?) of dollars on licenses and willing brag about it.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#256
Many are talking about the steep 30% take which I thought for subscriptions was changed down to 15%, anyways, having a single place and a single bill for my iTunes subscriptions all handled by Apple is fantastic. I much prefer it. But it’s a 15 to 30% “tax” and companies are willing to find alternatives. That’s fine.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#258
post #254

Earlier quoted context omitted.

You still can, if that is you want. You are free to make that choice. Meanwhile, I'd appreciate if you didn't object to my right to choose a managed ecosystem if that is what I prefer. I like the Apple ecosystem the way it is, thank you very much.

> You are free to make that choice. i do not believe that apple allows you to sideload apps without jailbreaking (which voids warranty iirc). Therefore, the user is not free to make that choice.

Let me be clearer.

You are free to make that choice [of running software from more than one retailer] by choosing a different computing platform. Hundreds of models of Android phone are available at every price point, from super-budget to super-premium.

It's important to me that I can choose a platform that has a strongly walled ecosystem because I greatly prefer the advantages of it more than I dislike the disadvantages. That's my opinion and I am happy that a product exists that satisfies my needs. If you don't like Apple's ecosystem, don't buy their products.

Asking for an Apple device that uses the Android/AOSP business model is like insisting that Jeep builds a Wrangler with a Tesla drivetrain. If that's really what you want and you're willing to put the effort in, you can make it yourself. It's entirely possible.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#259
post #252

Earlier quoted context omitted.

It's not a competition. There's enough love to go around. To Apple, the $99 fee for developers is a minuscule fraction of 1 percent of a rounding error. Apple don't love it because it's money, they love it for the exact same reason I love it: it makes it a little bit harder for malicious scammers to get away with repeated criminal activity. No, it's not a panacea. But it does weed out the utter junk and spam. It mean…

It also prevents people who cannot afford to pay $99/yr from participating in this digital economy.

And people who cannot afford the greens fees can't participate in the Golf economy.

The world isn't fair, and Apple isn't obliged to give away their stuff for free.

If you can't afford $99/year, then you can't afford the substantial time investment required to learn Objective C / Swift, write an app, submit it, support it, and maintain it.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#260

Would Netflix still need to pay Apple 30% of the Netflix app redirected new sign-ups to a netflix.com web page in Safari?

I believe it’s against the rules to link out from within the app. The best you can do is explain in words that users can’t make the purchase in the app, and recommend that they visit the company’s web site to complete the purchase.
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