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Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

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Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#151
post #141
post #136

Personally I feel like the most ridiculous part about the App Store is Apples so called "developer program". Charging 99€ a Year for a nearly nonexistent service is absurd, especially since they are already taking the 30% cut. I am a flutter developer myself, so technically I could publish all my apps on iOS and Android with minimal changes. But since Apples developer program would eat up a significant portion of my…

I like the $99/yr bar of entry. That, combined with the more rigid review process, keeps the App Store's average app quality higher than the Play Store's.

> I like the $99/yr bar of entry.

I bet Apple likes it even more than you do.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#152

Earlier quoted context omitted.

Sure, but in the case of the cruise ship, you can just wait until the cruise is over and buy things at your usual store at home. So the analogy falls down at a pretty fundamental level. It's more like you're living in a company town, and there's no openly advertised non-black market alternatives to the company shops.

Yes, a company town is also a good analogy. Maybe even a better one, though it is a lot easier and cheaper to switch mobile platforms than it is to pick up your whole life. To expand your analogy, nothing stops you from owning homes in two different towns at the same time. (Nobody is forcing you to carry just one mobile phone, even though most people do.) And in this company town, yes they own all the stores and play…

> though it is a lot easier and cheaper to switch mobile platforms

Try telling that to your customers. "Yeah sure just sell your phone and buy an Android device to use our app". And having them use Safari? Yeah right. Apple doesn't even provide push notifications for web apps. Have you ever wondered why that is?

The fact is, if your customer has an iOS device, you must include Apple in the transaction and pay them 30%. And if you're a smaller developer there's no way they will let you get away with what Netflix and Epic have done. Oh you thought the review process was completely fair and impartial? Well, i've got some bad news about that too.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#153

The Apple Tax is especially hard on Spotify since Apple launched Apple Music (previously, Spotify passed the 30% on to customers, but $13 vs $10 for similar services doesn't work). Both services are $10 per month. It's well-publicized that Spotify pays out 70% to labels, leaving nothing to run the service. Full disclosure: I used to work for Spotify. My personal take on the fee was that 2%-3% is the floor (credit car…

Inevitably the fair share in these discussions is as close to zero as the proponent can claim without looking silly.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#154
post #78

Earlier quoted context omitted.

Not to mention this new(?) tactic with "free trials" that automatically turn into a subscription. I was trying out a bunch of weather apps (why is is so hard for a simple concise app with a radar without a bunch of needless fluff/wasted space) and 1 of them automatically turned into $99/year after 3 or 7 days (I forget). The app didn't even work and would almost _always_ have the time wrong making the weather HUD als…

Europe (maybe just the UK but I think it was EU-wide) banned claiming something is "free" if in fact you must sign up to pay money. You can tell people what it'll cost and ask for a card, or, you can say it is free and not ask up front (you can ask later if you want but having not given you a card for the free trial if the customer has lost interest they're not going to give you one later)

Chrisan was presented with that information in the subscription confirmation page. (A free trial is a subscription with a delayed start.) However, the weather app probably misrepresented what the subscription confirmation would say. The FTC in the US has rules surrounding this but they obviously aren’t as well applied as they should be in the App Store.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#156
post #141
post #136

Personally I feel like the most ridiculous part about the App Store is Apples so called "developer program". Charging 99€ a Year for a nearly nonexistent service is absurd, especially since they are already taking the 30% cut. I am a flutter developer myself, so technically I could publish all my apps on iOS and Android with minimal changes. But since Apples developer program would eat up a significant portion of my…

I like the $99/yr bar of entry. That, combined with the more rigid review process, keeps the App Store's average app quality higher than the Play Store's.

What do you think is the split here though?

I’d say 90% better review and 10% the annual fee, personally. Not convinced it’s worth it.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#157
post #6

Earlier quoted context omitted.

For many things I’d agree, but to their credit Netflix has always made it trivially easy to cancel. They’re one of the few modern IT companies that seem to go out of the way to make joining and leaving fair and easily comprehensible. Now if they’d just make that autoplaying a goddamned option!

Netflix has been very good about being easy to cancel. Few companies are as good as them but I can’t trust that Netflix will always be as good as they currently are.

Which is funny, because getting ITunes off of my machines was like purging a virus. Once that is installed it is not just a "would you like to uninstall" dialogue.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#158
post #152

Earlier quoted context omitted.

Yes, a company town is also a good analogy. Maybe even a better one, though it is a lot easier and cheaper to switch mobile platforms than it is to pick up your whole life. To expand your analogy, nothing stops you from owning homes in two different towns at the same time. (Nobody is forcing you to carry just one mobile phone, even though most people do.) And in this company town, yes they own all the stores and play…

> though it is a lot easier and cheaper to switch mobile platforms Try telling that to your customers. "Yeah sure just sell your phone and buy an Android device to use our app". And having them use Safari? Yeah right. Apple doesn't even provide push notifications for web apps. Have you ever wondered why that is? The fact is, if your customer has an iOS device, you must include Apple in the transaction and pay them 30…

Seeing how websites have abused push notifications I don’t blame them. A happy medium would be only to allow push notifications for websites that the user has saved to their home screen.

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#159

I find it hard to blame anyone for leaving any store when there has been almost nothing of value added in years and things are even regressing. That 30% should have gone a lot further; after 10 years, I can’t even use two different search-and-sort criteria at once to find new apps (and I refuse to sit there and scroll through offensively-bad lists of useless results, much less buy them). I am however not surprised by…

There are several other big names bypassing Apple Tax such Slack, their bots have their own billing mechanisms mostly via Stripe.

But I don't think it is going to last long, I got a message from Kik telling, their bot developers should be registered as an Apple Developer[1]!

Meanwhile, Facebook mentions in their bot developer guidelines that no digital goods should be sold in their Messenger platform; likely to 'not' avoid Apple Tax.

[1]:https://imgur.com/a/vOVGK2h

Re: Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue

#160
post #136

Personally I feel like the most ridiculous part about the App Store is Apples so called "developer program". Charging 99€ a Year for a nearly nonexistent service is absurd, especially since they are already taking the 30% cut. I am a flutter developer myself, so technically I could publish all my apps on iOS and Android with minimal changes. But since Apples developer program would eat up a significant portion of my…

And Apple has thus done the world a favor. The last thing we need is more cross platform not quite native apps...

But as far as $99, between my $300 a year Linux Academy subscription, $144 a year JetBrains Resharper subscription and the money I spend on Udemy, $99 a year is nothing.

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