didnt amazon also start their first facebook page-based store selling diapers? diapers must be their most interesting product according to some internal spreadsheet..
Amazon to buy Diapers.com for $540 million
21–30 of 53 posts
Re: Amazon to buy Diapers.com for $540 million
#22Earlier quoted context omitted.
Should it? Why? I have no kids and am in the UK. Is it a famous business case study? Even if it is, I'm a computer scientist not a business guy. The headline makes it sound like they bought the domain name for that figure, which is sensationalist and inaccurate.
If that's their company name ( http://www.diapers.com/aboutus/aboutus.aspx ), that's their company name. Take it up with diapers.com (the company, not the domain name) if it's confusing. For the record, I agree with you, but a bunch of parenthesized "we mean the company, not just the domain name" seems superfluous given that the rest of the article is a click away.
And yet the headline didn't say "Amazon.com to buy Diapers.com"...
("Amazon.com, Inc." is the name of the company.)
Re: Amazon to buy Diapers.com for $540 million
#23Apparently AMZN squeezed their margins so they were forced to sell.
Re: Amazon to buy Diapers.com for $540 million
#24Re: Amazon to buy Diapers.com for $540 million
#25A question: Do they (diapers.com) make money? Free shipping, cheap diapers, expensive warehouse and logistics, etc. All this leaves very thin margins. I'm wondering how much money they have burned until today (the other articles implied it was a lot)
The past articles written about the company have mentioned that the diapers are indeed low margin items, but they try to cross-sell products that have higher margins (products like baby oil or soap).
Since the box to send the diapers is already huge, the incremental cost of shipping these adjacent products is quite low (usually they can just throw them in the diaper box).
It's a good strategy.
Re: Amazon to buy Diapers.com for $540 million
#26A question: Do they (diapers.com) make money? Free shipping, cheap diapers, expensive warehouse and logistics, etc. All this leaves very thin margins. I'm wondering how much money they have burned until today (the other articles implied it was a lot)
More on this:
http://techcrunch.com/2010/04/20/diapers-com-on-its-way-to-s...
http://www.mentortechventures.com/MT-News.blog/2009/09/01/Di...
So apparently, Quidsi (the real name) is at break even*, has raised 80 million in equity since 2006 (plus the founders own injections), and this year will sell 270m while spending 30m on advertising.
At first I thought that they may not have been worth the 500m, but I'm rethinking that now.
Re: Amazon to buy Diapers.com for $540 million
#27People seem to love buying office coffee and diapers from amazon: http://www.amazon.com/gp/bestsellers/grocery
I work at home with my wife and six-month old daughter, and that list describes our Amazon buying habits very accurately.
Re: Amazon to buy Diapers.com for $540 million
#28Earlier quoted context omitted.
I'm surprised, diapers.com should be pretty well known to anyone interested in business or entrepreneurship.
Should it? Why? I have no kids and am in the UK. Is it a famous business case study? Even if it is, I'm a computer scientist not a business guy. The headline makes it sound like they bought the domain name for that figure, which is sensationalist and inaccurate.
They got a lot of press (at least in the US) for their innovative procurement robots... that's how a lot of kidless American geeks found out about their success.
http://singularityhub.com/2010/06/10/whats-the-secret-behind...
Re: Amazon to buy Diapers.com for $540 million
#29That's about 3 billion diapers.
Re: Amazon to buy Diapers.com for $540 million
#30Earlier quoted context omitted.
If that's their company name ( http://www.diapers.com/aboutus/aboutus.aspx ), that's their company name. Take it up with diapers.com (the company, not the domain name) if it's confusing. For the record, I agree with you, but a bunch of parenthesized "we mean the company, not just the domain name" seems superfluous given that the rest of the article is a click away.
And yet the headline didn't say "Amazon.com to buy Diapers.com"... ("Amazon.com, Inc." is the name of the company.)
Yeah, it's nice to be so famous you're known by your first name only. Cher, Rosanne, Oprah.