Amazon to buy Diapers.com for $540 million

#1

Post by themichael » Sat, Nov 06, 2010, 10:26 PM UTC

Amazon to buy Diapers.com for $540 million
finance.fortune.cnn.com

Re: Amazon to buy Diapers.com for $540 million

#2

Post by citricsquid » Sat, Nov 06, 2010, 10:33 PM UTC

Ah, so it's a business! From the title I thought it was just a domain purchase, that would be the greatest (disclosed) ever by a significant amount if it was.

Re: Amazon to buy Diapers.com for $540 million

#3

Post by [deleted] » Sat, Nov 06, 2010, 10:33 PM UTC

[deleted]

Re: Amazon to buy Diapers.com for $540 million

#4

Post by prs » Sat, Nov 06, 2010, 10:49 PM UTC

A bit of a background on diapers.com - referred to in the article - Recommended Read.

http://www.businessweek.com/print/magazine/content/10_42/b41...

Re: Amazon to buy Diapers.com for $540 million

#5

Post by user24 » Sat, Nov 06, 2010, 10:59 PM UTC

citricsquid wrote: post #2

Ah, so it's a business! From the title I thought it was just a domain purchase, that would be the greatest (disclosed) ever by a significant amount if it was.

yeah. I actually flagged the article because that headline is far too misleading (not themichael's fault).

Re: Amazon to buy Diapers.com for $540 million

#6

Post by timmins » Sat, Nov 06, 2010, 11:03 PM UTC

When we had our child and found diapers.com, I was convinced it was already an amazon company. diapers.com has great customer service and an unreal shipping policy. I guess it was a matter of time but it makes complete sense to me just like Zappos. Amazon buys company cultures, not businesses.

Re: Amazon to buy Diapers.com for $540 million

#7

Post by privacyguru » Sat, Nov 06, 2010, 11:08 PM UTC

Great company and a great business success story. I guess Amazon doesn't fear Diapers.Com Anymore! Excellent story over at Businessweek on the company: http://www.businessweek.com/magazine/content/10_42/b41990627...

Re: Amazon to buy Diapers.com for $540 million

#8

Post by jakarta » Sat, Nov 06, 2010, 11:09 PM UTC

I'd be really interested in seeing how much equity the founders have left in the business.

It's definitely not capital light, so I can imagine that they had to raise quite a bit of money to get it off the ground and running.

Re: Amazon to buy Diapers.com for $540 million

#9

Post by tvon » Sat, Nov 06, 2010, 11:10 PM UTC

user24 wrote: post #5

citricsquid wrote: post #2

Ah, so it's a business! From the title I thought it was just a domain purchase, that would be the greatest (disclosed) ever by a significant amount if it was.

yeah. I actually flagged the article because that headline is far too misleading (not themichael's fault).

I'm surprised, diapers.com should be pretty well known to anyone interested in business or entrepreneurship.

Re: Amazon to buy Diapers.com for $540 million

#10

Post by araneae » Sat, Nov 06, 2010, 11:10 PM UTC

user24 wrote: post #5

citricsquid wrote: post #2

Ah, so it's a business! From the title I thought it was just a domain purchase, that would be the greatest (disclosed) ever by a significant amount if it was.

yeah. I actually flagged the article because that headline is far too misleading (not themichael's fault).

I heard of Diapers.com from HN, and I've seen several articles about it on here, so I don't think it's an unreasonable assumption to make. Diapers.com is a big competitor for Amazon.com on the baby stuff, so it's a good acquisition for them.