Earlier quoted context omitted.
It was not possible to increase speed by getting more powerful compute?
No. Resources are not infinite, and we were already on the edge of what the resources at most sites where training would be done could be expected to have.
I do consider the cloud both widely available and near infinite in resource adding capability.
If it is really not economically feasible to add resources, then the performance gains were not as promising as thought (whether cloud or on-site).