Looks the same to me?
We don't know. Does it?
Amazon.com got a full theme refresh and looks great
11–20 of 23 posts
Re: Amazon.com got a full theme refresh and looks great
#12Amazon does so much A/B testing that I've grown accustomed to it never looking the same between visits.
Re: Amazon.com got a full theme refresh and looks great
#13I bet that the next time I go on Amazon, the pages I visit will still consist mostly of what are essentially advertisements whose main effect is to distract me from my reason for going on the site, and I bet that information I consider very relevant, like the year of of the publication of a book, will still be very hard to find amidst the visual clutter.
Re: Amazon.com got a full theme refresh and looks great
#14screenshot for those who can't see it: http://i.imgur.com/KMcfc.png the left hand menus are mouse-driven hover menus (how 1997!) edit: ugh, and you actually have to click the text - clicking the white background near the text doesn't work. I hate it when menus do that! edit2: another screenshot: http://i.imgur.com/e58gx.png
ul.nav li a { float: left; line-height: 20px; padding: 0 10px; }
Re: Amazon.com got a full theme refresh and looks great
#15screenshot for those who can't see it: http://i.imgur.com/KMcfc.png the left hand menus are mouse-driven hover menus (how 1997!) edit: ugh, and you actually have to click the text - clicking the white background near the text doesn't work. I hate it when menus do that! edit2: another screenshot: http://i.imgur.com/e58gx.png
ul.nav li a { float: left; line-height: 20px; padding: 0 10px; }
ninjas { visibility: hidden; }
Re: Amazon.com got a full theme refresh and looks great
#16screenshot for those who can't see it: http://i.imgur.com/KMcfc.png the left hand menus are mouse-driven hover menus (how 1997!) edit: ugh, and you actually have to click the text - clicking the white background near the text doesn't work. I hate it when menus do that! edit2: another screenshot: http://i.imgur.com/e58gx.png
Also, being hover driven, you have to carefully stay on the hovered item and horizontally move to the pop-out menu instead of moving diagonally. Kind of infuriating, to be honest.
Re: Amazon.com got a full theme refresh and looks great
#17They have also added a new "Like" button to the product pages, that no one seems to have noticed...
Screenshots : http://twitpic.com/34gozu and http://twitpic.com/34gob6
Re: Amazon.com got a full theme refresh and looks great
#18screenshot for those who can't see it: http://i.imgur.com/KMcfc.png the left hand menus are mouse-driven hover menus (how 1997!) edit: ugh, and you actually have to click the text - clicking the white background near the text doesn't work. I hate it when menus do that! edit2: another screenshot: http://i.imgur.com/e58gx.png
Strangely, I like the Barnes & Noble and Wal-Mart sites better...how did this happen?
Re: Amazon.com got a full theme refresh and looks great
#19screenshot for those who can't see it: http://i.imgur.com/KMcfc.png the left hand menus are mouse-driven hover menus (how 1997!) edit: ugh, and you actually have to click the text - clicking the white background near the text doesn't work. I hate it when menus do that! edit2: another screenshot: http://i.imgur.com/e58gx.png
Strangely, I like the Barnes & Noble and Wal-Mart sites better...how did this happen? http://www.barnesandnoble.com http://www.walmart.com
Perhaps because they're simpler. You'd expect that to work better if the test is how nice a site looks rather than how well it converts.
Re: Amazon.com got a full theme refresh and looks great
#20Earlier quoted context omitted.
Strangely, I like the Barnes & Noble and Wal-Mart sites better...how did this happen? http://www.barnesandnoble.com http://www.walmart.com
Perhaps because they're simpler. You'd expect that to work better if the test is how nice a site looks rather than how well it converts.
I could not find a proof but I remember reading that they tried to simplify site a number of times but these changes lead to reduced revenue.