But what does it mean to be "social"? I've been thinking about this alot lately and it's not easy to define. But social media's version of social is making me more and more uncomfortable. I have so many unfinished thoughts around this but here goes.. I can say that a good social experience is usually in a very small group, dynamic, immersive, thrilling, you can feel it in your entire body, you loose your sense of tim…
It sounds like you're making a distinction between 'public' and 'private', a distinction with a very long history in the West with sharply differing sets of norms.
Early social networks were intensely private, even though you were dealing with individual members of the public.
As networks grow and try to vacuum up connections, the actual connections weaken and social networking becomes either quasi-public (the circle of friends' friends could be hundreds to thousands of people), or if something goes viral then it's just public.
Our norms for public discourse are sharply different from private conversation—you can say lots of things in the privacy of actual friends and family that presumably you wouldn't say in the middle of a town square.
But social media today means that every interaction you have targeted just to friends has a low, but non-zero probability of being judged also by all your neighbors and faraway strangers who have less context. Of course that's uncomfortable—you don't know ahead of time which set of rules are going to get applied to you.