Rising Instagram Stars Are Posting Fake Sponsored Content

Post by burgerboy » Mon, Dec 24, 2018, 4:51 PM UTC

Traster wrote: post #9

JumpCrisscross wrote: post #6

Earlier quoted context omitted.

> Smells like an FCC regulation waiting to happen I don't see a problem. Users want influencers backed by brands. Brands want influencers with lots of users. Unless the influencer falsely represents their sponsorship history to a brand, this "hack" doesn't hurt anyone. The worst-off party are users. They follow someone they think is shilling products but is actually shilling themselves. Given this is Instagram, I don…

Most of the time this doesn't hurt anyone, but let's say for the sake of argument that one of these influencers isn't a mildly attractive middle-class teenage girl with thoughts that don't extend beyond family friendly fun and self-enrichment. Let's say instead you have a 25 year old man who started out with inspirational instagram posts have slowly started to cross the line into far-right slogans and maga hats. Now…

Post by matte_black » Mon, Dec 24, 2018, 8:55 PM UTC

Rotten194 wrote: post #14

matte_black wrote: post #10

Will this ultimately lower the revenue from sponsored content if so many people are tripping over themselves to pay companies to post their content?

> Though it may seem like a useful tactic when you’re starting out, more established influencers worry that fake sponcon is creating a race to the bottom. Because brands can piggyback off of waves of unpaid influencer promoters, some have ceased paying influencers completely, or now pay rates far below what they previously spent.